The packaging solution provider has come up with an innovative and sustainable solution that can be used in food packaging and it also helps the consumer to understand and play their small role in recycling.
May 30, 2020
Coveris is launching an innovative “Bag-in-Bag” solution which it says will make recycling easier for consumers. Incorporating the features of both the flexible film and paper through a patented technology which enables easy separation, the packaging company affirms that their product development is the needed solution and response to the growing demand for sustainable packaging solutions in the market. This “Bag-in-Bag” solution is developed while keeping in mind the key aspects of focus on product safety and visibility.
The packaging solution, which is designed primarily for food and pet food, combines an inner layer with “strong barrier properties” necessary to protect the contents while the outer layer is composed of paper, i.e. an eco-friendly packaging material. The film used in the outer layer preserves the sensitive contents and offers user-friendly closure options. Following the use, the bag’s two components can be easily separated via a precut tape at the bottom of the bag and the consumer can easily do the same.
Eric Valette, Head of R&D Flexibles, commenting on the launch of the new product says: “with this sustainable packaging solution, the team has developed a user-friendly eco-concept that retains the advantages of plastic bags while making recycling easy. We have conducted internal panel tests to measure the efficacy of easy separation and recyclability and we are now pleased to release this innovation to market.”
According to the packaging company, this new feature enables the consumers to understand the advantage of recycling and they can play their role in easing out the process. The new solution comes in different formats and can be printed in flexography or rotogravure. Due to the external paper layer is a printable surface, Coveris says that it can offer high-quality printing options that successfully draw attention to products on busy supermarket shelves.