In line with the company’s environmental goals, Unilever Finland is brining Ingman ice cream in a newly designed 1 litre carton having Stora Enso’s fully renewable and recyclable packaging board.
March 29, 2020
Unilever Finland has joined hands with Stora Enso to package Ingman ice cream in its Performa Cream 1L paperboard cartons, which is fully renewable. As with the announcement of this move, the food giant is working on its ambitions to reduce its environmental footprint by 50 percent in the coming ten years. In the packaging design, the standard PE coating is replaced by Stora Enso’s plant-based PE Green barrier coating which will support Unilever in lessening their use of fossil-based materials. With its Forest Stewardship Council (FSC) Mix label, the ice cream cartons also brings clear recycling instructions to consumers, as renewability and recyclability is now a predominant theme across the packaging industry. The start of this renewable and recyclable packaging board for its ice cream brand being the Unilever’s latest move in its sustainable goals and it is in collaboration with Stora Enso.
Sari Häkli, Head of Brand Owner Accounts at Stora Enso Packaging Materials division states “Unilever is responding to the needs of consumers who are looking for more eco-friendly solutions and packaging made from fully renewable and recyclable materials. Our paperboard with a plant-based barrier provides the same protection, sealability and food safety as a carton with fossil-based barrier. The package can be recycled in Finland’s carton recycling system.”
Unilever had announced its Sustainable Living Plan in 2010 and it is the company’s goal to transform its business. The program is a manifestation of the leading FMCG Company’s plan to hold sustainability at the crux of its business model.
Hilla Carpén, Senior Brand Manager of Ingman ice creams affirms “We are beyond excited to introduce Ingman’s new brand identity and the new fully plant-based packaging material in the 1 litre ice creams. The renewed Ingman now delivers the joy of ice cream together with the sustainability that has always been an integral part of our ice creams and our factory policies, and now even stronger with the new packaging material. We are very happy to take this step forward together with Stora Enso.”
The board for the new ice cream cartons is FSC Mix labelled, that testifies its traceable origin in sustainably managed forests.