For good reasons, there has been a surge in debate and discussions around the idea of introducing sustainability in the food packaging industry and effective means of waste management. The two US-based companies have joined hands to lead a new way of how consumers and brands look at packaging of food products.
March 25, 2020
US-based nutrition provider Gerber and recycling company TerraCycle have partnered to recycle baby food packaging across the country. The partnership hopes to achieve 100 percent recyclable or reusable packaging by 2025. The program works toward a shared goal between Gerber and TerraCycle to reduce waste and recover hard-to-recycle products.
“Through this free recycling program, Gerber is offering parents an easy way to divert waste from landfills by providing a responsible way to dispose of certain hard-to-recycle baby food packaging,” said TerraCycle CEO and Founder, Tom Szaky. “By collecting and recycling these items, families can demonstrate their respect for the environment not only through the products that they choose for their children, but also with how they dispose of the packaging.”
“We’re thrilled to partner with TerraCycle as part of our broader sustainable packaging efforts,” said Gerber President and CEO Bill Partyka. “We know every parent’s top priority is to ensure a healthy, happy future for their baby. Our commitment to sustainability is rooted in giving parents a hand in making their baby’s future that much brighter.”
There has been a perceptible shift in the way consumers have started to look at the packaging of food products and the importance to introduce sustainability in the packaging industry. A Horizon Media study found 81% of millennial consumers expect companies to make public commitments to good corporate citizenship. Furthermore, according to the Nielsen Global Corporate Sustainability Report, 66% of consumers will readily pay more for products from brands committed to environmentally friendly practices. It is almost imperative now that the packaging companies adopt practices that are based around minimizing carbon footprint.